The Mahindra Thar Roxx, a popular off-road SUV that has garnered a loyal following among adventure enthusiasts and urban dwellers alike, has recently seen a price increase of ₹60,000 across all its variants. This hike reflects the growing demand for the rugged SUV, alongside rising input costs and updates to features. The announcement has drawn mixed reactions from fans and prospective buyers, with some justifying the hike as a natural progression for a feature-packed SUV, while others are reconsidering their purchase plans.
Here’s a comprehensive look at the Mahindra Thar Roxx, the reasons behind the price hike, and what it means for its buyers.
Overview of the Mahindra Thar Roxx
The Mahindra Thar Roxx is a lifestyle SUV that combines robust off-road capabilities with everyday practicality. Known for its iconic design, powerful performance, and versatile features, the Thar Roxx is a favorite among adventurers and families seeking a reliable yet stylish vehicle.
Variants Affected by the Price Hike
The ₹60,000 price increase applies to all current variants, including:
- AX Optional
- LX Petrol
- LX Diesel
Despite the hike, the Thar Roxx continues to offer competitive pricing compared to other SUVs in its class, making it a value-for-money option for those who prioritize ruggedness and style.
Key Features of the Mahindra Thar Roxx
Rugged Design and Build
The Thar Roxx retains its boxy design with modern touches, including LED headlights, alloy wheels, and a removable hardtop. These features enhance its iconic appeal while offering functional benefits for off-road adventures.
Performance and Powertrains
- Petrol Variant: Powered by a 2.0L mStallion turbo-petrol engine, delivering 150 bhp and 320 Nm of torque.
- Diesel Variant: Equipped with a 2.2L mHawk diesel engine, producing 130 bhp and 300 Nm of torque.
Both engines are paired with either a 6-speed manual or automatic transmission, with 4×4 capabilities standard across all variants.
Advanced Technology
The Thar Roxx is equipped with modern tech, including:
- infotainment system with a 7-inch touchscreen that supports Android Auto and Apple CarPlay.
- Weather-resistant interior, ideal for outdoor conditions.
- Advanced safety features, such as ABS with EBD, dual airbags, hill hold, and hill descent control.
Off-Roading Excellence
- High ground clearance of 226 mm.
- Approach angle of 41.8 degrees and a departure angle of 36.8 degrees.
- Water-wading capacity of 650 mm, making it a true off-roader.
Reasons for the Price Increase
Several factors have contributed to the ₹60,000 price hike across the Mahindra Thar Roxx variants:
Rising Input Costs
The global surge in raw material prices, including steel, aluminum, and other components, has impacted automobile manufacturers. Mahindra is no exception, passing some of these costs onto consumers.
Feature Enhancements
The recent updates to the Thar Roxx lineup include minor tweaks to its features and technology, justifying the increase. While specific changes have not been detailed, buyers can expect slight improvements in performance and convenience.
Market Demand
The Thar Roxx continues to enjoy strong demand in both urban and rural markets. This price adjustment reflects its premium positioning and Mahindra’s confidence in its value proposition.
How the Price Increase Impacts Buyers
The ₹60,000 hike has brought the starting price of the Mahindra Thar Roxx closer to ₹13.49 lakh (ex-showroom), with top-end variants now priced around ₹16.49 lakh. While this may deter some budget-conscious buyers, others see it as a justified increase for the value the Thar Roxx delivers.
For Existing Customers
Buyers who already own the Thar Roxx may find this price hike a positive indicator of the SUV’s strong market value and potential resale benefits.
For Prospective Buyers
The price increase might lead some to explore alternatives like the Force Gurkha or the Maruti Suzuki Jimny, which are positioned as competitors in the lifestyle SUV segment. However, the Thar Roxx’s blend of style, performance, and brand trust makes it a strong contender.
Alternatives and Competitors
Force Gurkha
- Slightly lower price point.
- Equally capable off-road performance.
Maruti Suzuki Jimny
- Compact design.
- Affordable pricing but lacks the power of the Thar Roxx.
Upcoming Rivals
- SUVs like the Toyota Urban Cruiser Taisor and new-generation Jeep Compass Trailhawk might also appeal to similar buyers.
Conclusion
The Mahindra Thar Roxx remains a compelling choice for adventure seekers and SUV enthusiasts despite the ₹60,000 price hike. With its rugged capabilities, modern features, and iconic design, the Thar Roxx delivers a package that justifies its premium pricing.
For those considering an investment in a reliable off-road vehicle that transitions seamlessly to urban settings, the Thar Roxx continues to stand out. Whether it’s for exploring rugged terrains or making a statement on city streets, the Mahindra Thar Roxx remains a class apart, even with its revised pricing.
FAQs :
1. What is the Mahindra Thar Roxx?
The Mahindra Thar Roxx is a special edition of the iconic Thar SUV, offering off-road capabilities with enhanced styling and exclusive features tailored for adventure enthusiasts.
2. Why have Mahindra Thar Roxx prices increased?
The price hike of ₹60,000 across all variants is attributed to rising input costs, updated specifications, and supply chain adjustments.
3. How much does the Mahindra Thar Roxx cost now?
Post the price increase, the new starting price for the Thar Roxx is expected to be around ₹16.99 lakh (ex-showroom), depending on the region and variant.
4. Does this price hike affect all variants?
Yes, the price hike of ₹60,000 applies to all available variants of the Thar Roxx.
